I found this Yahoo report that puts into visuals the standings of different brands/products/companies that ventured into this somewhat-new kind of brand promotion - social media marketing. The whole article presents the use of social media marketing footprint or status as a tool in determining the intensity of brand awareness of people from Southeast Asia or simply knowing how well-known or familiar a certain brand is.
Findings from Thailand-based social media analysts firm ZocialInc show the impact of social networks on companies (and their products) who want to widen their audience reach and on the audience who as end-consumers base their buying decisions on product reviews, promotions, and other offers.
Photo Courtesy: Yahoo and ZocialInc
The list of the 20 biggest brands in Southeast Asia by social network imprint or online customers' social participation (total accumulation of Facebook likes, Twitter and Instagram followers, and Youtube subscribers) is as follows:
1 . Surfer Girl (Indonesia) - 2,470,743
2. Yamaha Motor (Indonesia) - 2,274,097
3. AirAsia (Malaysia) - 2,025,441
4. Chocolatos (Indonesia) - 1,950,237
5. Axe Id (Indonesia) - 1,858,460
6. Blackberry Indonesia - 1,806,798
7. Nescafe Philippines - 1,684,917
8. Smart Communications, Inc. (Philippines) - 1,246,194
9. Starbucks Philippines - 1,174,065
10. GTH (Thailand) - 1,150,247
11. Hair Experts (Philippines) - 1,107,711
12. Kratingdaeng Indonesa - 1,068,346
13. DTAC (Thailand) - 1,054,572
14. Pepsithai (Thailand) - 1,020,305
15. Major Cinexplex Group (Thailand) - 1,006,023
16. Clear Indonesia - 937, 678
17. Satu Malaysia - 860,084
18. Tourism Malaysia Cuti-Cuti Malaysia - 858,158
19. Ichitan (Thailand) - 858,202
20. Natur-E Journey to Beauty (Indonesia) - 819,681
Zocialinc also compiled the top brands per social network.
Top 5 Brands on Facebook (based on likes):
1. Surfer Girl (Indonesia) - 2,418,220
2. Yamaha Motor (Indonesia) - 2,221,359
3. Chocolatos (Indonesia) - 1,950,460
4. Axe Id (Indonesia) - 1,950,237
5. Blackberry Indonesia - 1,806,798
Top 5 Brands on Twitter (based on followers):
1. @AIRASIA (Malaysia) - 464,314
2. @MAJOGROUP (Thailand) - 279,077
3. @THAIBPS (Thailand) - 197,392
4. @GTHCHANNEL (Thailand) - 152,318
5. @MAS (Malaysia) - 146,044
Top 4 Brands on Instagram (based on followers):
1. @KAMIKAZE_MUSIC (Thailand) - 12,090
2. @YAAKTV (Thailand) - 8,852
3. @SANSIRIPPLC (Thailand) - 2,204
4. @DTACIG (Thailand) - 2,139
All rankings were performed using ZocialRank, an online brand ranking and analysis system that generates brand listings based on online customers' social network participation. For a preview of the inforgraph, click Top Brands in Southeast Asia (Infograph).
