Korean smartphone maker and electronics giant Samsung took its marketing and advertising strategy to a whole new level in its attempt to clash head-on with Apple through a very sensational, controversial advertisement poster captioned "It doesn't take a genius", a subtle hit referring to Apple's 'geniuses' and an obvious way of rectifying ease of choice.
Samsung placed its Samsung Galaxy S3's specifications and features face-to-face with that of iPhone 5's. And the result brings an imbalance that settles the rift between the two and gives Samsung a point-lead for consumer choices.
After the financial bruise it got from an already-decided adjudged patent dispute, Samsung is no coward in fighting back and recovering what it lost in a recent court decision to pay Apple a big amount of money.
Though the fight is far from over, Samsung has worked so hard to keep pace in the race and prove to everyone especially the die-hard Apple fans that "the next big thing is already here."
Witty ad statements thrown by Samsung to tease Apple are not new to them. Last year, the release of the Samsung Galaxy Tab 10.1 in Australia was spoiled due to Apple's winning of a temporary injunction to stop the sale. This ban, however, didn't last and with Samsung permitted to sell the units, it produced a full page ad that said "The tablet Apple tried to stop."
With slower moves coming from the iPhone manufacturer, a simple revising, modifying and developing its flagship iPhone could be its downfall. For now, third-in-the-race Nokia looks to its advantage on this dynamic rivalry that could definitely influence investments in research & development and of course, stretch out the fabric of competition.
